Pricing, Unit Economics, and Sustainable Margins
Know revenue minus direct costs per unit before scaling marketing. If contribution margin is thin, growth magnifies losses. A coffee roaster improved packaging yield by 3%, unlocking profitable ads. What small operational tweak could raise your contribution margin this quarter?
Pricing, Unit Economics, and Sustainable Margins
Customer acquisition cost must return within a time window your cash can afford. Track churn, gross margin, and retention cohorts to validate lifetime value. A founder paused ads until onboarding improved, then saw payback drop from nine to four months. What’s your payback target?
Pricing, Unit Economics, and Sustainable Margins
Interview customers about outcomes, not features, then test pricing tiers reflecting perceived value. Use A/B offers and clear guarantees. One SaaS team raised prices 18% after discovering a must-have integration saved clients hours weekly. Share your biggest value claim, and we’ll help phrase it.
Pricing, Unit Economics, and Sustainable Margins
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